Marketing and Sales Ops Specialist

BOT Consulting is a venture studio for Global Capability Centers (GCCs). We partner directly with founders and global tech leaders to co-create their engineering capability, instead of acting like a traditional outsourcing agency or third-party vendor. We help global technology firms design, scale, and ultimately own their high-performance Centers of Excellence in India.

• Execute the full campaign lifecycle — from brief and audience setup through execution, tracking, and post-campaign reporting
  

• Run email marketing campaigns end-to-end: list segmentation, sequence setup, A/B testing, send scheduling, deliverability monitoring, and performance analysis
  

• Manage event-led marketing motions — pre-event contact tagging and invites, on-event engagement tracking, and post-event follow-up sequence activation
  

• Maintain a campaign calendar and ensure every campaign ships on time, on brand, and with proper attribution from day one
  

• Run post-campaign analysis — what worked, what did not.
  

2. Account-Based Execution

• Run campaigns — track signal data (opens, clicks, ad engagement, replies), identify what is underperforming, and adjust audience, message, or timing without waiting to be asked
  

• Coordinate ABM follow-through by flagging engaged accounts, surface warm signals, and ensure outreach is timed to account activity
  

• Maintain and expand the target contact universe — work with the research function to validate data quality and ensure lists are enriched, current, and ICP-matched before entering any campaign.
  

• Track ABM performance metrics — impression-to-engagement rate, account penetration, MQL attribution from ABM — and report monthly with clear recommendations
  

• Maintain routing logic — how contacts move from one lifecycle stage to the next, what triggers each transition, and what disqualifies or delays movement
  

• Maintain nurture workflows — entry and exit logic, branching sequences, engagement-based triggers, and re-engagement flows for dormant contacts
  

• Maintain the lead scoring model — update scoring weights as ICP understanding evolves, add engagement signal and validate accuracy against pipeline data
  

• Execute the sales-marketing handoff — MQL routing, SQL acceptance, and lost-deal feedback loops — follow the process and flag exceptions.
  

• Document all workflow logic, SOPs, and system architecture decisions — maintain a living ops playbook that others can follow. 
  

4. Research, Data Quality & Lead Intelligence

• Validate research outputs from the research function — check ICP fit, data completeness, and pipeline-readiness before contacts enter HubSpot
  

• Use data enrichment tools to enrich, verify, and qualify target accounts and contacts
  

• Maintain structured target account and contact lists — segmented by ICP tier, ecosystem, and engagement status
  

• Own data hygiene as a system, not a project — deduplication, lifecycle accuracy, list management, and CRM cleanliness maintained continuously
  

• Build and maintain dashboards in HubSpot covering pipeline health, campaign performance, ABM engagement, nurture funnel, and ICP visibility
  

• Produce weekly and monthly reports — but lead with insight and recommendation, not just numbers.
  

• Track how all GTM motions connect — identify where pipeline is coming from, what is converting, what is stalling, and what should change
  

• Evaluate and recommend tools across enrichment, ABM, intent data, and automation — efficiency, ROI, and stack fit.
  

• Maintain organised marketing folders, documentation, and repositories
  

• Campaigns ship on time, with proper tracking and attribution, every time
  

• ABM cohorts are live, segmented by ICP tier, and showing measurable engagement signals within 30 days
  

• HubSpot is the single source of truth — routing logic is clean, lifecycle stages are accurate, and no contact falls through the cracks
  

• Sales and marketing operate from shared definitions — MQL handoffs are clean, fast, and documented
  

• Every experiment has a hypothesis, a result, and a next action — not just an observation
  

• The Marketing Lead can answer what is in pipeline, what is warming up, what is stalling — in under 60 seconds.
  

Requirements

Must have experience

• 2–3 years in a B2B marketing ops, demand gen, campaign operations, or GTM operations role — agency or in-house
  

• Demonstrated experience running marketing campaigns and performance analysis
  

• Understanding of ABM principles — account tiering, persona-based outreach, and campaign coordination across channels
  

• Comfort working with data — can read a dashboard, identify what is wrong, and form a clear recommendation 
  

• Some experience with research or prospecting workflows using LinkedIn, Apollo, or equivalent tools
  

• Experimental mindset — forms a hypothesis before launching, tracks the result, and iterates based on what the data shows, not what feels right
  

• Supports campaign execution, surfaces relevant insights, and makes updates as required.
  

• Systems thinker — understands how routing logic, lifecycle stages, scoring models, and campaign sequences connect into a single operating system
  

• Analytically sharp — moves from data to diagnosis to recommendation without prompting
  

• Sales coordination instinct — knows when a lead is ready to hand off, how to brief sales, and how to follow up on what happened
  

• Self-directed and structured — builds clean processes without being chased, documents what was built, and keeps things running
  

• Agile and growth-oriented — comfortable building the system while the system is running; does not need everything to be defined before starting
  

• Clear communicator — can write a brief, document a workflow, and explain a recommendation without jargon
  

• Experience with Marketing platforms — Influ2, 6sense, Demandbase, Marketo, HubSpot or equivalent
  

• HubSpot Academy certification or active self-learning welcomed in lieu of direct experience.
  

• Familiarity with intent data tools — Bombora, G2, or Crossbeam
  

• Exposure to GCC, IT services, or platform ecosystem environments (Snowflake, ServiceNow, AWS, Databricks, Salesforce)
  

• Experience with project management tools — Monday.com, Notion, Trello — for managing multi-channel campaign timelines
  

• Basic understanding of paid campaigns, SEO, or content distribution
  

• Impact: Play a pivotal role in shaping a rapidly growing venture studio with Cloud-driven digital transformation.
  
• Culture: Thrive in a collaborative, innovative environment that values creativity, ownership, and agility.
  
• Growth: Access professional development opportunities, and mentorship from experienced peers.
  
• Benefits: Competitive salary, wellness packages, and flexible work arrangements that support your lifestyle and goals.